Incha’ | إنشاء
2019
CZ2 l Morocco
2019
CZ2 l Morocco
Branding, custom type and animation
Incha’ is an incubator and social entreprise
led by the historian, and political scientist
and researcher Nabil Mouline. Launched in
2018, the incubator’s goal is educational.
Through different projects they are making
the history of Morocco accessible to all.
Incha’ means “To build up” and “Foundation” in Arabic. The identity had to be grounded as well as to show an ascent.
Incha’ means “To build up” and “Foundation” in Arabic. The identity had to be grounded as well as to show an ascent.
In this proposal, we used one of the
calligraphical ways of connecting the three
dots on top of the “ش“ (shin) by making it
into a circumflex accent that works here as
an arrow pointing towards the sky.
In the animated version of the logo, the arrow quadruples create a versatile, responsive logo with interchangeable elements. The logo can be then used as the 4 arrows on their own or combined with the font of Incha’.
