Filmoteca
2023
RISE l Morocco
2023
RISE l Morocco
Branding, posters, social media
Filmoteca is an initiative dedicated to organizing bi-monthly cinematic screenings for audiences in Casablanca, Meknes, and Tangier. Rooted in cultural innovation and committed to democratizing cinematic culture, Filmoteca aims to democratise and enhance the film-watching experience. It enriches the entertainment landscape by providing diverse audiences access to works inspired by various traditions, schools, and cinematic formats. Filmoteca invites the Moroccan public to join in exploring and embracing the richness of global cinematic expression.
For the design I wanted to focus on a visual journey that pays homage to the vibrant aesthetics of Egyptian posters from the 70s and 80s. Inspired by the bold colors, dynamic compositions, and cultural nuances of that era, I crafted a series of posters and institutional branding that seamlessly blend nostalgia with modern appeal. Each design reflects the spirit and creativity of the Egyptian/Arab design legacy, capturing the essence of a bygone era while infusing a contemporary twist.
