UX/UI Design Concept, wireframes, prototypes, UI, and micro-animations for apps and websites.

Branding Developed visual identities for small businesses, compaigns for big corporate brands and signed the logo of a selfie museum from initial concepts to final deliverables. 

Branding Created visual identities for exhibitions, corporate brands and children games. Took hold of projects from brainstorming to designing, client presentations to final assets delivery.

Motion Created logo animations, as well as social media motion graphics, and presentation gifs to simplify the understanding of concepts for clients.

UX/UI Design Concept, wireframes, prototypes, UI, and micro-animations for apps and websites.
Branding Assisted with Head of Branding, made animations for social media, and worked on typography and copywriting.

NDA project

- Working at the asset at scales department for one of the world’s most recognizable brands ; omni-channel visual design.
- Client liaison with the different stakeholders across timezones, fulfilling all three business requirements: quick turnaround, high quality (complying with the most stringent design specs in the industry), and high volume (40–70 images per week)

- Visual identity, advertisements (for print, television, web and outdoor), signages, event animations, sponsor-liaison and management, production
- Leading a team of 5.

- Editorial, visual design, UX, and curation for exhibitions.
- Working on cultural projects in North Africa.

UX–UI Workshop | 2 weeks with the 3rd years Graphic Design
École Supérieure des Arts Visuels, Morocco

Master of Arts | Visual Communication
Royal College of Art, United Kingdom

Bachelor of Arts | Visual Communication 
École Supérieure des Arts Visuels, Morocco

TDC Awards | Type Design – Variable Font | 2024
Sharaf Studio, MetaWhat?

Amman Design Week | 2017
Gallery Ras El Ain, Amman, Jordan

Typographic Singularity | 2017
Hockney Gallery, London, UK

Rogue Seeds | 2017
Green Week, London, UK

The Common Room | 2016
Hockney Gallery, London, UK

Fluent in
English, French, Moroccan Arabic (and Classical Arabic) and Tamazight (Tachelhite)

Beginner 
Dutch, Italian and Japanese

Figma, Adobe Creative Suite (XD, Indesign, Photoshop, Illustrator, AfterEffects), Sketch, Glyphs, Notion.

Actively participate in conferences and events on socio-psychology and political science.

Amateur voice actor (see example)

Enjoy arthouse cinema and film photography (member of Filmoteca)