Square | Fall Releases
2025
Invisible North | New York, USA
Role
2025
Invisible North | New York, USA
Role
Graphic designer
Team
CD: Ryan Ho
AD: Arielle Zoeller
3D Design: Monica Feng
GD team: Raisa Almeida
Motion Design: Mariam Elasser + Jaewoo Park
Production: Ashleigh Walker + Sarah Murray
Accounts: Alicia Rivera
Content: Kodi Najm
For the launch of Square’s Fall Releases, Invisible North transformed Lightbox NYC into an immersive neighbourhood-inspired experience rooted in the stories and character of independent businesses. Working closely with the Art Director and Creative Director, I helped develop the visual experience across the space, from 360° projection mapping to a custom-built kitchen environment featuring four interactive product moments, including AI-powered voice ordering. A key part of my role was ensuring the Square brand was embedded consistently throughout the experience, from small visual details to large-scale spatial takeovers. Together, these elements translated Square’s technology into a tactile, human setting inspired by the energy and familiarity of local restaurants.
