BIRD
2020
Flirt creativity l Netherlands
2020
Flirt creativity l Netherlands
Website UI (desktop and mobile version)
The main principle of the product is to protect your valuable it-bag. Birds, the animals, are protective beings and BIRD, the brand, has protection at its core. While the rain covers protect your favourite must-have from all things weather, it’s also the organisation’s mission to protect women with challenging backgrounds.
CHALLENGE
It was very important that BIRD would not be positioned in the umfeld of the mid-luxury brands and that we should not focus too much on the single idea of giving protection to luxury bags.
INSIGHT
Besides being a source of protection for bags, BIRD’s also actively involved and committed to help women with challenging backgrounds.
OUTCOME
BIRD chooses to make a difference and turns its core concept into a powerful tool of change; being more than just a rain cover.
NEXT STEPS
Showing an animation of the covers dropping on top of the bags in the product page, to help consumers understand that it is a cover for bags and not covers with bags.
