ABOUT TIME
2021
Flirt creativity l Netherlands
2021
Flirt creativity l Netherlands
Branding, UX-UI and game design
How to normalise the topic of death and facilitate the conversations about it?
This was our focus when developing the branding and strategy for “About Time”.
Initially releasing the AT card game, allowing people to
reflect, connect, and talk about death.
Documenting and shooting our ad-campaign, creating a buzz and engagement. Paving the way for
the release of the app and service.
With the competitor analysis, we noticed that most of the apps are made based on a Eurocentric-Christian notion of death. It was important for us to bring other cultures and views to the table and make the app inclusive.
